Launch of the Google Page Experience algorithm update in mid-June

Google is pushing back the release of its Page Experience algorithm update, which will see Core Web Vitals become ranking signals by mid-June.

Originally scheduled for release in May, Google’s updated deadline for the Page Experience update gives site owners at least another month to prepare.

Google says in a blog post that the Page Experience update will start in mid-June, but will not play its full role in the search rankings until the end of August.

“We will start using the page experience as part of our ranking systems starting in mid-June 2021. However, the page experience will not play its full role as part of these systems until the end of August. You can think of this as adding a flavor to a food you prepare. Instead of suddenly adding flavor to the mixture, we will slowly add it all the time. ”

One of the reasons for the gradual launch is to monitor the impact of the update for any unexpected or unintended issues.

Sites should not expect drastic changes when this update is released, Google says, because page experience will be one of many factors to consider when ranking web pages.

All other information about the Page Experience update remains the same as for the search results. Check out the resources at the end of this article to stay up to date with the latest information.

As part of the Page Experience update, there will be a change to Google News that will extend the use of non-AMP content to news.google.com and mobile applications. Google will also remove AMP badges to indicate AMP content.

Report the new page experience in the Google Search Console

A new Page Experience report is now available in the Google Search Console, which combines the Core Web Vitals report with other signals of page experience, such as:

• Mobile use: A URL must not contain mobile device usage errors to qualify for good condition.
• Security issues: Any security issue for a site disqualifies all URLs on the site from good condition.
• Using HTTPS: A page must be broadcast over HTTPS to be eligible for a good page experience.
• Advertising experience: A site should not use advertising techniques that distract, interrupt or otherwise lead to a good user experience. If a site is reported to have a bad advertising experience, all pages on the site are considered to have a bad page experience.

The Page Experience report will measure the percentage of URLs on a website that provide a good experience based on an assessment of the above factors.

Site owners can also use the report to go into the components of the page experience signal to get more information about opportunities for improvement.

With this update, the Search Console Performance report has been updated with the ability to filter pages with a good page experience. This will help you keep track of how well-experienced pages compare to other pages on a site.

For more information about updating Page Experience, see the resources below:

Source: Google Search Blog