The audio chat app for Clubhouse guests only sweetens the business creators offering a direct payment option that would allow them to collect 100% of rewards.
One Monday blog post, Clubhouse has announced that it will do so partner with the start of Stripe payment processing provide direct payments on the app for the first time to align the platform with its core principlesboring to put creators first.
“Our goal is to help creators build community, audience and impact, ”says the blog post. “And as Clubhouse continues to grow, it’s important for us to align our business model with that of the creators – helping them make money and thrive on the platform. ”
Although not all creators will be eligible to receive payments immediately – Clubhouse says it will start launching payments in waves “Starting with a small test group”- it seems that 100% of these payments will actually go to the creators themselves, Clubhouse refusing to take a reduction in profits.
The money-generating tool will be the first to be incorporated directly into the application infrastructure and will allow users to reach the profile of the creator of their choice and choose “Send money”, which will trigger the request to enter credit or debit card information. Once activated – and after a credit card processing fee has been paid – users will be able to send direct cash transfers to the creator of their choice, all of which will be processed through Stripe.
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The announcement appears to be part of a larger stimulus initiative will be creators and influencers, which Clubhouse fished in droves. In March, the platform announced a new acceleration program called “First of all, Clubhouse Creator,” that would “support and equip 20 creators with the resources they need to give life to their ideas and creativity ”, on a tweet.
In short, Clubhouse – for guests only a social network that seeks influence and exclusivity in the premise – must be populated by influences the chat to thrive and creates a package of incentives to keep them active users application. And With dozens of platforms copied already fumbling for the bit to steal Clubhouse’s bit, will need a lot of good tricks up his sleeve to make sure he doesn’t lose valuable talent in the face of any data the number of competitors.