Puerto Rican artist Bad Bunny and German sportswear brand Adidas launched on Wednesday this FORUM 84 BB – “First Cafe”, which refers to the cup of coffee that is the beginning of the daily routine of the recent Grammy Award winner. the album “YHLQMDLG”.
The sneakers have a light brown and beige color scheme, which contrasts with the dark brown overlaps with the image of the musician’s eye on the tongue.
The design also comes with the option of bright blue laces.
“I’ve always loved tennis since I was little (sneakers). They were the main detail of the style he wanted to have or what he would do that day. Go out with friends (friends) and ask: what shoes will you wear? Share and talk about the models we dreamed of having. It is something that unites and defines us, “the artist said in a press release.
“Ultimately, it’s what accompanies the steps you take, it gives style to the path you decide to take. Today it’s incredible to be able to create my own design with people with whom I share the same feeling. It feels incredible that the next my steps are with my own sneakers, “he added.
Bad Bunny wore the shoe in his “I Saw It Like” video, a theme included on his latest album, “The Last World Tour.”
There are also several skateboarders using the shoe in the video.
The shoe can be purchased from the Adidas website or from its confirmed app, in authorized stores and through Uber Eats in Puerto Rico.
Within four hours of launch, the shoes were sold out in the UK, Spain, Germany, Poland, France, Italy, Brazil and the Netherlands..
The adidas forum went on sale in 1984. At that time they had nothing to do with skateboarding, but basketball.
Its creator was the designer Jacques Chassaing, who designed them exclusively with the comfort of the players in mind, according to the website of the fashion magazine GQ.
To do this, he participated in numerous basketball games to come up with the perfect shoe for the sport.
Chassaing paid special attention to the muscles and joints of the athletes and quickly realized that the weak point of the players was the ankle.
Many of them had to stop during their seasons due to injuries in the area, which were treated with bandages.
This lack caused Chassaing to add a stabilizing element to the shoe, such as a bandage, to support and protect the ankle.
In addition, Adidas and Bad Bunny are committed to distributing shoes to needy low-income communities during their historic collaboration.