Anyone with access to a copyright complaint on YouTube can probably tell you about complicated, confusing, and extract hassle that comes with them. Fortunately, the platform is launched a tool for proactively notifying creators of possible copyright issues with their video before it is released.
On Wednesday, social media analyst Matt Navarra he tweeted a screenshot of the feature, which began launching in February, that screen a video for “any copyright issue that might restrict its visibility” as it is uploaded.
The screenshot doesn’t show much about how this tool, called Checks, will work, though other reports they speculated that it uses YouTube automation Content ID technology which is currently used by copyright holders to go through YouTube content and find the videos or music they own. If a copyright infringing video is uploaded, on the way to block playback of the entire video, or may run ads against the video to earn revenue from the offender’s channel.
In an email, a YouTube Spokesperson confirmed the new Verifications feature, accessible through YouTube Studio, Sstating that the feature is meant to help creators upload videos that follow its rules. The company also published Details about the new pre-publishing tools in a post on his community’s website.
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The “informal” Insider creator, created by people working on YouTube have more details about the larger verification system before posting in the video below. While all creators can use these types of scans for potential copyright issues, creators who run ads on their channel can see how friendly with advertising YouTube considers their video to be uploaded.
If it worked well, Content ID would be a fantastic system – but as the Electronic Frontier Foundation has shown a report on YouTube technology last December, is one that has historically left creators falsely flagged for copyrighted content or flagged multiple times for a single video.
Even if Checks do not use Content ID, there is still no promise that it will be a secure solution. As the screenshot of Navarra notes, the scan results are “not final”. Even if a creator gets everything clear to post a video, it could still be affected by a copyright complaint later.