Puerto Rican reggaeton player Daddy Yankee announced on Thursday night that he will release a new song about which he said he will “revive” reggaeton, in an announcement in which he reactivated his Instagram account, which was deactivated a few days ago. .
“They say not even reggaeton is dead. I can’t find logic. But if so, I’ll relive it tonight,” the self-described “boss” of reggaeton said in a video posted on Instagram.
“Take it easy, REGGAETON’s father is here at 11:59 PM,” Daddy Yankee added on his Twitter account about the time he will release the song, attached to the hashtag #problem, alluding to the title of his new single.
Daddy Yankee’s phrase that “they say reggaeton is not dead” comes from a recent statement by Panamanian musician, producer and influencer Rodney Clark, better known as “El Chombo,” who said that the urban genre “died.”
According to “El Chombo”, the reggaeton “de la mata”, the original from the early 90’s and when Daddy Yankee started his musical career, almost no longer exists, and what sounds today is mostly a kind of pop / urban and other variations, which have nothing to do with the original essence of rhythm.
Daddy Yankee began his musical career at the age of 15 in “Playero 34”, by music producer DJ Playero, and where the word reggaeton or reggaeton was first heard.
“That was in the living room of Playero’s house. Using the reggaeton augmentative, something different, but with the influence of Panama and the Jamaican matrix. Then I went little by little with salsa, vallenato, merengue, among others.” Yankee explained at a press conference after the end of the first edition of the “Tu Música Urbano Awards”.
After the words “El Chombo”, several Puerto Rican music producers and performers, including Nico Canada, rejected this assuring him that reggaeton is more alive than ever, mentioning the success of Jowell and Randy’s “Viva el perreo” album, and that Bad Bunny helped with the production.
Similarly, Nico Canada mentioned the success of the song “Safaera” from the album “YHLQMDLG”, the second by Bad Bunny, and in which Jowell and Randy and Ñengo Flow collaborate.
Even “YHLQMDLG” (Yo Hago Lo Que Me Da La Gana) set a record album in Spanish in May 2020 with the longest of the ten bestsellers of the Billboard 200 in the United States.
Bad Bunny, in turn, was the most listened to artist on Spotify in 2020, with over 8,000 million views, almost half of which came from his album “YHLQMDLG”, also the most listened to album worldwide via platform.
In the same way, he is the Spanish-speaking artist to get so many reproductions.