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The Colombian artist’s single is a mix of reggaeton, hip-hop and country, while the video is set in the desert.
Karol G had an impact on Hispanic popular culture. Latin Grammy winner invites fans to celebrate the premiere of her new single “Location” in collaboration with two of the most important exponents of Latin music, Anuel AA and J Balvin. The single is now available on all digital platforms.
“The most important thing for me is to offer my fans a unique and different experience with each single, both musically and visually. “Location” is a very special song, because I managed to collaborate with artists I admire so much (after several single songs), I combined reggaeton / hip-hop / country sounds and I also made a super video full of energy vibrations and rodeo !!! “, assures Karol G. (We recommend: Luis Vázquez announces the release of his album” Beginnings “).
Incorporating bilingual lines between English and Spanish, Karol G celebrates. “Location” was produced by Ovy On The Drums, which offers innovative sounds by fusing reggaeton rhythms with hip-hop and country-influenced songs. The video was directed by Colin Tilley, who manages to recreate a party in a desert, full of energy and a rodeo-style atmosphere.
“Location” is Karol G’s first collaboration, after the release of his global hits “Ay DiOs Mío!” and “Bichota”, songs that have conquered the top of the charts worldwide.
Recently, “Bichota” was crowned number 1 on YouTube’s “Best Global Songs and Videos” list, one on Billboard’s “Latin Airplay” list and number two on Spotify’s “Global Top 200” list. The song reached over 1.6 billion combined views on digital platforms and over 540 million views of his video within 6 months of release. In addition, it has received 8x Platinum certification from the RIAA. (You may be interested: Taylor Swift re-records her music and releases “Love Story (Taylor’s Version)”).
Karol G is currently one of the most important women of art in the world. Accompanied by over 80 million followers on her social networksKarol G has conquered the world with his music, surpassing over 21.5 billion views on digital platforms.
In the same way, the singer is in the Top 50 of the most listened artists in the world, according to the Spotify platform, with over 33.7 million monthly listeners, also positioning herself among the most influential female artists around all the big ones. .