Servando Cano, historical promoter of Los tigres del norte, Untocable and several exponents of the Mexican region, has died

The afternoon of this month, February 8, was announced on social networks death of Monterrey businessman Servando Cano, one of Nuevo León’s most iconic businessmen taking the reins of the career of various musical exponents of the Mexican regional genre over the decades.

According to his family, Servando lost his life at the age of 78 due to a heart attack shortly after 15:00. The businessman managed for many years the live performances of artists of such genre Untouchable, Northern Tigers, Hard, The legend, among many others.

“It was a heart attack, he died in a hospital, it wasn’t Covid”said his son.

It’s been 56 years of experience administrator remained in front Serca representations, an artistic promotion company he founded in Nuevo León through which a large number of musicians and ensembles of Nordic genres, farmers, band and grouperos paraded, being the famous dances that were performed in the popular Expo Guadalupe an event that has traditionally been led by the late promoter.

The icon of the music industry in the north of the country, he performed the palenque, now known as Domo Care in Monterrey and it took Mexican music beyond national borders. One of its most famous representatives was Ramón Ayala almost six decades ago and, although he mainly represented northern music, he also managed the careers of Texas groups that arrived in Monterrey in the 1990s.

Lately and to diversify Domo Care Service has given concerts of other genres such as pop Yes rock In the palenques, he even managed Gloria Trevi’s agenda in the state and managed Jenni Rivera’s initial presentations.

With his “dances” he generated great expectations in different states of the Mexican Republic and in the United States, with his Texan Day, in Houston, where Servando artists were the most applauded and led the bill. Already considered an icon in the Mexican regional environment, on November 1, 2012 his career was recognized in Las Vegas, Nevada with a star on the Paseo de las estrellas.

At the latest data and derived from the pandemic, Servando kept up to date with the operations of its offices located in Nuevo Leon, Houston and McAllen.

The man, who was also recognized by the Association of Entertainment Entrepreneurs, turned Dome Care into an Expo Guadalupe, where he received artists such as Valentín Elizalde, Rocío Dúrcal, Juan Gabriel, Vicente and Alejandro Fernández and Paquita la del barrio, singers who relied on the experience of the promoter and with whom they achieved success Sold.

The governor of the entity, Jaime Rodríguez, regretted the loss of the one who promoted the show in the state. “On behalf of the government of Nuevo León, my family and a servant, I extend my deepest condolences for the unfortunate death of my friend, the great businessman and promoter of music, Servando Cano Rodríguez,” the president wrote in his report on Twitter,

Early in his career, Cano said that in 1964 he worked as an employee of the bank, but due to his friendship with Ramón Ayala and Cornelio Reyna and, due to their insistence, the New Leonez became a representative of the group Northern lightning, thus starting the foundations of his successful career behind the scenes. He has since served as administrator of more than 50 groups that have seen their most successful moments with the businessman.

In 2018 he received the Francisco de Barbadillo Vitoria Citizen Merit Award, in the Popular Culture category, by the government of Guadalupe, Nuevo León.

“It made me worried to start playing music, I really liked it and that’s where I started, leading that group. I have a career of 53 years, I run artists, I do events and I am still with him. First they said that Nordic music came here only in the north and today I set out to make it national and international and I have achieved it so far “, Servando said in 2018 when he received such a distinction.

“I have lived in Guadalupe for many years and I know the city quite well, and the mayor who is here now is a friend of mine and I feel calm and happy,” he added.

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