Maluma starred in a Super Bowl 2021 commercial – Music and Books – Culture

Reggaeton paisa is the image of a beer from the United States for two years.

Maluma says his trip to Jamaica was fundamental to his career and life.

Maluma released an album a few weeks ago inspired by his experiences from a trip to Jamaica.

Of:
Culture

February 7, 2021, 9:18 p.m.


As usual every year Super Bowl becomes the launch window for various brands; of course: the final of the American football league is an event that attracts about 120 million viewers.

Several commercials with celebrities from the worlds of music, film, television and sports alternated during the breaks of the American football final. Although the space has been maintained, the impact of the pandemic has been reflected in the low number of advertisers and the declining launch of the trailers for the grand premieres of the year – another element hit by covid19-.

We recommend: see here the best Super Bowl commercials of 2021

For two years, Maluma The image of Michelob Ultra beer that presented a new line on Super Bowl night. In the commercial you don’t see Paisa’s reggaeton, but rather an imitator of it, the same goes for tennis player Serena Williams and actors Megan Fox, Lucy Liu, Silvester Stallone and Don Cheadle, who is ultimately the only one who appear.

We recommend: The weekend lights up the Super Bowl with the show at the break

It is not the first time that reggaeton paisa is part of a drink campaign whose ambassador he is; In 2019 he starred in a commercial – which premiered in the Super Bowl that year.

Maluma has just released the album “# 7DJ (7 Days in Jamaica)” – which is based on his experiences from a trip to Jamaica – and which came out after his hit “Papi Juancho” which he presented in August last year.

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On Twitter: @CulturaET

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