Every year, millions of people gather around television to watch the NFL Grand Final. Super Bowl is a global event and every year the audience data is improving, and brands are aware of this. For this reason, they focus their efforts on campaigns designed specifically for D-Day. Advertisers are fighting their personal struggle to try to be the most remembered or viral ad of the edition, but if one thing is clear is that despite the high cost of an ad in the Super Bowl, it’s still profitable to advertise.
However, this year will be different, without Budweiser, Pepsi and Coca Cola. Brands moving away from the large commercial grill platform.
The beer giant will not announce its iconic Budweiser brand during the Super Bowl, because it donates money it would have spent on advertising for efforts to raise awareness of coronavirus vaccination. The brewery had advertising deals with the top sporting event in America since 1983.
Pepsi, Coca-Cola and Hyundai are also moving away due to economic difficulties.
PepsiCo, which has given up advertising for its biggest brand, Pepsi, to focus all its spending on the break show, in which the guest of honor will be The Weeknd, although they will advertise their group’s smaller products, such as Frito-Lay and Mountain Dew. . On January 15, Coca-Cola announced that it would not invest in commercial time at the Super Bowl “to ensure that we invest in adequate resources in these unprecedented times,” he said in a statement.
With his hands on his chest
Milla Kunis, 37, tricks Kutcher, 42, with Cheetos Crunch Pop Mix in an ad that will air during the Super Bowl commercial year. He is one of three from the Frito-Lay brand and the real-life married couple will broadcast during the clash between the Tampa Bay Buccaneers and the Kansas City Chiefs next Sunday. It’s a parody of Shaggy’s hit 2000 hit musical “Yo No Fue,” the now-married “That ’70s Show” co-stars play the cat and mouse over Kutcher’s lost chip pack.
Historical meeting
In a video, presented last Sunday, Myers and Carvey sitting next to each other and talking about the “annus horribilis” that was in 2020, announce their meeting in an announcement for Uber Eats that will be broadcast throughout the game.
Sing to entrepreneurs
Dolly Parton sings about office workers who work “from 9 to 5” every day for over 40 years, but now the country’s icon will do it for entrepreneurs who work from “5 to 9” to pursue their dreams after working hours. The success of the 1980s was changed by Squarespace, a company that helps users build and host their own websites, for a Super Bowl commercial that will debut on Tuesday. Oscar winner Damien Chazelle to fame “La La Land” directed the commercial.
New advertisers
Faced with these losses, brands such as Pringles, M&M and Toyota have approached the 2021 Super Bowl, albeit with extra time, as ads for this event have normally been registered since the fall, according to AP reports.
To be announced at the Super Bowl:
• Toyota
• Cheetos
• Doritos
• Vroom.com
• Scotts Miracle-Gro Company
• Fiverr
• Fried Lay
• Pringles
• Mountain dew
• M & M’s
• Weather technology
• TurboTax
• Anheuser-Busch
• Amazon Primer Video
• The sea
• Really
• Cadillac
• General engines
• Hellmann’s
• Walt Disney Studios
• Bud Light
• Michelob
• Mercari
• Huggies
• DoorDash