“Bridgerton” is “the biggest Netflix series”

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About 82 million households watched the drama, based on Julia Quinn’s novels, in the first 28 days, Netflix (NFLX) he said in a statement Wednesday.

The company also claims that the show “made the top 10” in each of its markets, with the exception of Japan, and has reached No. 1 in 83 countries, including the United States, the United Kingdom, Brazil, France, India and South Africa.

The romantic drama of the Regency era, created by Chris Van Dusen and produced by Shonda Rhimes, has created a buzz since it debuted late last year.

Set in London in 1813, at the end of the Georgian era of Great Britain, it is easy to see how the sex scenes of the show, the scandal and the vintage costumes would propel the binge-worthy show to success – and a second season has already been confirmed.
Studies show that Netflix, Disney + and other streaming sites offer more diverse shows than cable

“Bridgerton” was likened to “The Queen’s Gambit,” in that it “defies tradition and proves that vintage dramas are not limited in scope or audience,” said Jinny Howe, vice president of Netflix’s original series. .

“Chris Van Dusen and the Reinvented Shondaland Regency doesn’t have to be history. It’s designed to be more generous, sexier and funnier than standard vintage drama – and that surprised and delighted our members,” Howe added.

Netflix said it now has more than 200 million subscribers globally, after adding 8.5 million in the fourth quarter of 2020, exceeding its own expectations.
But the streaming service usually keeps the viewing numbers secret, and the company’s data was considered lacking in nuances and third-party checks. Media critics are cautious also self-reporting.

The company is also facing stiff competition from its newest rivals. 2020 was a huge year for streaming, with the launch of new services such as Peacock, Discovery + and HBO Max from CNN’s parent company, WarnerMedia.

However, Netflix seems untiring from the proliferation of rivals – even though Disney + has gained over 80 million subscribers.

Last week, Netflix noted that even though Disney + had a “massive first year,” Netflix continued to record “the largest year of paid membership growth in our history.”

– Frank Pallotta contributed to the report.

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