Netflix has reached 200 million subscribers, but does not intend to rely on laurels now that it competes with services such as Disney + and HBO Max (which began affects your catalog even in regions where it is not available).
As usual, the company’s plan is to improve the user experience of its applications, so that viewers spend more time on the platform. Already last year it added several sections to its homepage to improve content discovery, such as the top 10 most-watched series and movies of the day, the “new and popular” list, and a carousel of content that is “worth the wait.” “With the option to set a reminder for when it is available.
Now, Netflix is preparing to launch a new tool to discover content that is not just another list on its home page, but a button that plays a catalog title based on your preferences, without having to choose what you want to see. Something like a zapping button, but adapted to the viewing history, rather than randomly.
“Basically, our users will be able to tell us that they prefer to give up searching for content and click a button so that we can choose a title to play instantly. And this is an excellent mechanism that has worked quite well for users who are already. Testing”Explained Netflix CEO and product manager Greg Peters during a question and answer session on the company’s financial results.
There’s no official name for that button yet, but we know it won’t be called “Good Luck,” like the Google button. This new feature will be available in the first half of 2021, a year that promises to be intense for Netflix production equipment. The company claims to have over 500 titles in post-production or ready to release and has promised to release an original film every week.