
Photographer: Jeremy Suyker / Bloomberg
Photographer: Jeremy Suyker / Bloomberg
Alain Bouchard, founder of Alimentation Couche-Tard Inc., hopes to save $ 20 billion offer Carrefour SA, when it arrived at the French Ministry of Finance, whose headquarters leaves over the Seine like a folded aircraft carrier in the east of Paris.
After being held to wait for a brief hearing with Finance Minister Bruno Le Maire, Bouchard received the message: The proposed agreement was dead on arrival, torpedoed by the French political opposition.
Friday’s meeting ended a tumultuous week for Couche-Tard and Carrefour. Bouchard, a self-employed billionaire who had turned an obscure Canadian gas station operator into a 14,200-point-of-purchase retail empire, wanted to take the next step. The purchase of the French grocery store would have turned Couche-Tard into a global retail giant, along with Walmart Inc.
However, the overture it ended just four days after it came out, and companies said they would look for a weaker alliance, sending Carrefour shares up 7.6% lower on Monday. The transfer of one of France’s largest supermarket owners to foreign ownership was impossible at a time when the Covid-19 blockades underscored the strategic importance of the country’s food supply, Le Maire said.

A Couche-Tard convenience store in Montreal, Canada. The purchase of the French grocery store Carrefour would have turned Couche-Tard into a global retail giant.
Photographer: Christinne Muschi / Bloomberg
Couche-Tard is not the first foreign acquirer to have been hampered by French concerns about economic sovereignty, but he underestimated the flag-waving reflexes that sharpened in the middle of Covid-19. Given the regional elections later this year and the presidential vote set for 2022 to allow the country’s largest private employer to fall into foreign hands, it could have given nationalist leader Marine Le Pen and leftist Jean-Luc Melenchon a chance. new famous cause to attack centrist President Emmanuel Macron.
Bad timing
“It was not the time to do such a business,” said Fabienne Caron, an analyst at Kepler Cheuvreux. “The government had much more to lose than to gain. The real reason is politics. “
The companies aggravated their miscalculation by making them Le Maire and Macron. The finance minister learned of the talks late Tuesday in a message written by Carrefour chief executive Alexandre Bompard, according to a Finance Ministry official who asked not to be named, citing government rules. Bloomberg News appeared at the time the report revealed the talks that evening.
Read more: Couche-Tard faces grilled investors as Carrefour transaction fails
This article is based on interviews with people familiar with the government’s discussions and position, who asked not to be identified due to the sensitivity of the issue. Carrefour and Couche-Tard declined to comment.

Photographer: Christophe Morin / Bloomberg
Talks between the two companies began in the fall, after Couche-Tard failed to buy Marathon Petroleum Corp.’s Speedway gas station network Previous acquisitions have built Couche-Tard from a single store in a Montreal suburb into a convention point operator that stretches from Texas to Hong Kong.
Carrefour, best known for its giant out-of-town stores that sell everything from baguettes to T-shirts and grass seeds, has been driven by rising online shopping and rising Lidl and Aldi. Under Bompard, it downgraded its hypermarkets while investing in convenience stores, e-commerce and organic food, but shares had fallen more than a third from its 3 1/2-year term before Tuesday’s news.
Friendly discussions
Later that evening after the leaks, both companies confirmed the talks, stressing that the negotiations were friendly. The next day, Carrefour’s shares rose, with Couche-Tard confirming that it weighs 20 euros per share.
However, in government neighborhoods, opposition has grown. On Wednesday afternoon, Le Maire spoke with Bompard, as well as key Carrefour investors such as LVMH President Bernard Arnault, who holds a 5.5% stake. At the end of the day, the finance minister went on TV to say he opposes the agreement.
A representative for Arnault did not respond to a request for comment.

Photographer: Marlene Awaad / Bloomberg
Carrefour advisers and some analysts saw a position in Le Maire’s hard line, believing that the finance minister would eventually give. They had reason to believe that this agreement could be seen differently from the 2005 approach by PepsiCo Inc. to the French yogurt maker Danone SA, which was blocked for reasons of sovereignty.
After all, Macron is a former Rothschild banker who took office four years ago with the promise of shaking a French economy hampered by state interventionism. Couche-Tard comes from Quebec, which has close linguistic, cultural and business ties. And Carrefour could use a partner with deep pockets to finance its incomplete change.
In 2019, France led European countries in a ranking of foreign investment projects by the accounting firm EY. Its companies have also stepped up overseas expansion, with LVMH recently completing the $ 16 billion acquisition of Tiffany & Co. dosing problem during testing.
Couche-Tard was ready to respond to French concerns with commitments to pump 3 billion euros ($ 3.6 billion) into Carrefour, while guaranteeing jobs and committing to maintaining the retailer’s headquarters in France, as well as listing the shares of combined companies in both countries.
“Major difficulty”
Le Maire appeared to open the door at a conference on Thursday, when he described Carrefour being acquired by a foreign entity as a “major difficulty”. Until Friday morning, he tried to clarify any ambiguity, stating in a morning TV appearance that his position on the Couche-Tard approach was “not clear and definitive.”
On the other side of the Atlantic, the shrill French reaction left little room or time for the lobby behind the scenes. The effort was led by Quebec, which deepened its economic ties with France last year, when Bombardier Inc. agreed to sell his railway unit to Alstom SA. The province also owns 25% of the A220, the former Bombardier jet project now controlled by Airbus SE, based in Toulouse, France. This is a relationship that the French-speaking province has been waiting for in both directions.
Quebec Economy Minister Pierre Fitzgibbon first contacted information for Roland Lescure, a former senior official at the Quebec Pension Fund, who, in his current position as head of the French National Assembly’s economic affairs committee, regular contacts with Macron and Le Maire’s teams. Fitzgibbon also spoke with Bouchard on Thursday night before President Couche-Tard flew to France, and was about to call on Le Maire when he briefed reporters on Canadian time on Friday morning.

Photographer: Valerian Mazataud / Bloomberg
The economy minister said he understood concerns about food security, a recurring issue at home. He spoke with Le Maire, intended to promote Couche-Tard’s track record and promote ties between France and Quebec, he said. He set a hopeful tone.
“The dust has to get a little over,” Fitzgibbon said. “Nothing will be decided in the next 24 hours.”
It turned out to be wrong a few hours later.
Ministry visit
Bouchard’s visit to the French finance ministry was the second day for Couche-Tard officials, some of whom had spent part of the week in Paris. Earlier on Friday, CEO Brian Hannasch met with Le Maire’s chief of staff, Bertrand Dumont.
Between the two meetings, Canadians met with their bankers and advisers The headquarters of Rothschild & Co. on the elegant Avenue de Messine in Paris. Bouchard and Bompard made strategies that day, working on the best arguments to win the government, said a person familiar with men’s day.
Their efforts have been unsuccessful, as the finance minister said at a hasty meeting that his opposition was unconditional.
With anything the hope for a collapsed business, Couche-Tard and Carrefour say they are focusing on the proposed alliance. Companies will consider how to work together on fuel procurement, branding and distribution where their networks overlap.
Canadians have had to return home empty-handed, but things could change after the dust settles in the 2022 election campaign, said Clement Genelot, an analyst at Bryan, Garnier & Co.
“The ongoing discussions on operational collaboration leave the door open for the resumption of merger talks in the future,” he said.
– With the assistance of Manuel Baigorri
(Updates to Carrefour shares in the fourth paragraph)