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Bombshell in NBA! And not just because of a change of player, but because of sponsorship. LeBron James, who throughout his professional career was an ally of Coca Cola, is close to signing with peptic.
This Friday, the media US anticipate this The King had talks with the soft drink company and this week would have reached a billionaire business this will soon become official.
The news has shaken the marketing world ever since James has been Coca’s strong face for 17 years. He signed with them just before his first season on NBA with Cleveland Cavaliers.
LeBron had its own siphon flavor, its own bottle of Powered, de sprites and was part of one of the most successful marketing campaigns in history Yao Ming, before the Olympic Games in Beijing in 2008.
Why did LeBron switch to Pepsi?
Do not forget that Five seasons ago, Pepsico became the “official” drink of the NBA, with a 10-year agreement and several hundred million dollars, so it doesn’t sound unreasonable that the main star of the League is also the one who promotes the brand.
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