The technical giant Apple (AAPL) – Get the report On Wednesday, it reported $ 1.8 billion in App Store sales for the recently ended holiday season, with New Year’s Day accounting for 30 percent of spending.
IOS App Store users spent more than $ 540 million on digital goods and services on New Year’s Day alone, the company said.
Spending on game apps like “Roblox” and “Among Us” contributed to record sales for the week from Christmas Eve to New Year’s Eve.
Apple Books has more than 90 million monthly active users, the company said in a blog post.
Apple did not distribute subscriber numbers for streaming Apple TV, Apple Music and Apple Fitness +.
“Now more than ever, customers around the world have found inspiration and value in the breadth and quality of Apple services,” said Eddy Cue, senior vice president of software and Internet services in Cupertino, California, a technology giant. statement.
On January 5, Credit Suisse analyst Matthew Cabral raised its share price target on Apple shares to $ 120 from $ 106, stating its neutral rating, driven by demand for iPhones and other products.
Last month, Apple’s App Store and Alphabet’s (GOOGL) – Get the report Google Play together saw spending increase by 34.5% on Christmas Day to $ 407.6 million from $ 303 million in the previous year, the Sensor Tower blog reported.
Apple shares were recently traded at $ 129.60, decreasing by 1.1%. They increased by 81% in 2020 amid strong demand during the covid pandemic.