The “$ 1 Your Way” menu, which launches on December 28, has four items: A ham cheeseburger, a Jr. chicken sandwich, french fries and a soft drink. His arrival comes as economic uncertainty continues to plague millions of Americans, despite a newly passed bill that includes small checks.
“Unlike other valuable menus, all items in the new menu unveiled at Burger King are $ 1 a piece – that’s all,” the company said in a statement, hitting its rivals who offer wider menus with discounts. or requiring an additional purchase to access a $ 1 menu item. .
To promote the new menu, Burger King deposits $ 1 in “selected Venmo customer accounts.”
Rising costs have led to the disappearance of dollar items from menus in recent years. McDonald’s (MCD) gave up theirs in 2013 before bringing back a higher value menu four years later, which included $ 1, $ 2 and $ 3. Fast food chains usually offer very small items through their applications, while continuing to grow their digital operations and collect customer data for personalized coupons.
Restaurant Brands International (QSR), who owns Burger King, said the burger chain fought during the pandemic. In the three months ending September 30, sales at its restaurants, which have been open for at least a year, have fallen by 7%. During his call for the biggest gain, he said more value-based items will be added to boost sales.
Burger King has made other changes due to the pandemic, including the launch of two new restaurant models, both with drive-thrus, burger lockers, dining counters and more.