Just a week into the day, diners were invited to swallow Spam and Oreo burgers.
The latest food mashup offered by the chain featured two extra-thick slices of spam – canned pork, prepared by Hormel Foods Corporation – topped with Oreo crumbs and the brand’s classic burger sauce.
“Lunch is a trending food among today’s young people,” Abbie Xie, McDonald’s communications manager in China, told CNN Travel. “It has a very strong, fleshy and satisfying texture.
“Aromatic and crunchy oreo, on the other hand, is a snack that young people are familiar with. Through the creative combination of the two foods, it not only presents the collision of tastes and textures, but is also quite current socially.”
The limited-edition burger, offered on December 21, was one of McDonald’s China’s “member-only” promotions – a series of discounts and special offers available every month.
A voucher has been issued for McDonald’s members in China to buy the burger for 13.14 RMB ($ 2).
“We had a total of 400,000 Oreo meat burgers at about 3,700 branches across China – each branch had a limited supply,” Xie said. “The burgers were sold until noon in some branches. The general sale was good and there were heated discussions on social networking sites.”
“Oreos and lunch are surprisingly delicious [together]”said one member.” I thought the sweetness and saltiness would not match, but it was unexpectedly harmonious and tasty. “
Another Weibo user found it good, but too small: “As someone from Shandong, I really like this level of poverty. If you don’t take into account its miniature price and size, I would give it 80 points (from 100). “(People in northeastern Shandong Province are famous for their love of salty food.)
Chinese posters on social media were not shy with their criticism.
“It wasn’t bad, but it couldn’t be considered tasty,” said a Weibo user. “Oreo crumbs were everywhere. You swallowed and completely forgot about her taste.”
Another reviewer said it was downright unpleasant: “It was sour, sweet and salty. I could taste the aromas of car sickness.”
A few users also pointed out that it might be “the easiest McDonald’s DIY home burger” – great news for those of you who feel you’ve missed a rare culinary dish.