“Cacti are something I’m really proud of and I’ve put in a lot of work,” Scott said in a statement. “I am very excited to put this in 2021 and see other people who can enjoy it.”
In the first 10 months of the year, sales of strong seltzer reached $ 3.2 billion, an astonishing increase of 188% over the same period a year ago.
Nielsen said White Claw remains the best-selling drink, with Truly Hard Seltzer in second place, Bud Light Hard Seltzer in third and Corona Seltzer in fourth.
Anheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. Sales of these brands were a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales.
“Scott is incredibly connected to his fans and to the news and future of the culture,” Anheuser-Busch Beyond Beer President Fabricio Zonzini said in a written statement. “As we continue our mission to drive innovation in the industry and optimize our portfolio for the future, I am excited to be able to play a role in bringing Scott’s vision to the new seltzer space to life.